Shinsegae Department Store
Seoul, Korea
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Project: Shinsegae Department Store Location: Seoul, Korea Product: SEAMLESS STONE™ WALL FINISHES Specifier: RYA Design Consultancy Description: Southwest Progressive Enterprises spent over a year creating custom plaster techniques to assist RYA on their custom wall finish selections, further complimenting their design aesthetic to stay in harmony with the re-branding image of the new store. Ten different finishes and over 38,000 sq/ft of material were used in the Shinsegae project, all of which utilized products from our Seamless Stone wall finishes line. A Direct Quote from Mike Wilkins, Creative Director/Partner, RYA Design Consultancy: "RYA was selected by Shinsegae to create a world-class, luxury specialty store, on the site of an existing Shinsegae in the heart of Seoul, Korea. Interior finish items were critical to the success of the re-branding of the store, and it was agreed from the outset that Southwest Progressive Enterprises’ participation in the project would be a major determinant of that success. A team of local plaster workers were trained by a representative of Southwest Progressive Enterprises and also worked alongside them during installation. The store opened in March of 2007 to uniformly high praise, both from the retailing community and from the customers. |
